Sensory-safe skincare, formulated by an early childhood educator, now reaches families through consultation, sampling, and purchase inside the maternity ward itself
Bengaluru (Karnataka) [India], August 5: B.Bath, the sensory-safe skincare brand for babies, children and expectant mothers, formulated by an early childhood educator, today announced the launch of its first hospital-based retail experience with dedicated, staffed kiosks at Cloudnine Hospital, HRBR Layout, Bengaluru, and Cloudnine Hospital, Hitech City, Hyderabad.
Marking the brand’s first shop-in-shop format, these kiosks bring sensory-safe skincare directly into the maternity ward experience, enabling families to discover the range through expert consultation, product sampling and immediate purchase at the very moment they are making their first skincare decisions for their newborn.
Each kiosk carries B.Bath’s full range, the Moisturising Wash & Shampoo, Nurturing Face & Body Oil, Comfort & Relief Lotion, Hydrating Face Butter and Scalp Nourishing Hair Oil, and is staffed to walk new and expecting parents through product choices, offer samples, and support purchases on the spot, at a stage when parents are relying on trust and medical guidance rather than marketing. Every formulation in the range is dermatologist-approved, pediatrician-reviewed, clinically tested, and EWG Verified
. Each product was developed with dermatologists, pediatricians and over 200 families before it reached a shelf.
B.Bath was started after founder Ishwarya Iyer spent over a decade in early childhood classrooms, watching how a new smell, a change in fabric or an unfamiliar texture could unsettle a child within minutes. That experience shaped the brand’s Bonded Skincare approach: taking the skincare wisdom passed down through generations and grounding it in current developmental science, so parents don’t have to choose between the two.
“A hospital is where a parent’s instincts are sharpest, and their questions are the most honest. Setting up dedicated kiosks inside Cloudnine’s HRBR Layout and Hitech City centres means we get to have that conversation directly, with someone trained to answer it, at the exact moment it matters, with something built the way we would want it built for our own children. This is not a transaction for us. It’s a bond,” said Ishwarya Iyer, Founder & CEO, B.Bath
“Every product we ship goes through the same discipline as any clinical product: tested, verified and consistent from batch to batch. Building a staffed retail format inside Cloudnine’s newborn care environment, not just a shelf but a consultation point, is a strong validation of that rigour, and confirms the science holds up exactly where it matters most. It’s also a format we intend to take further,” said Ganesh Sahasranam, Co-Founder & COO, B.Bath
The Bengaluru and Hyderabad kiosks mark B.Bath’s first move into hospital-based retail, and the brand’s first shop-in-shop format, taking a brand that was built in preschools and proven in labs into the maternity ward, where a family’s skincare choices for their child usually begin. B.Bath plans to expand this kiosk format to additional centres as the model is validated.
The full B. Bath range, along with details on ingredients, clinical claims and certifications, is available at www.bbath.in.
About B.Bath
B.Bath is a sensory-safe skincare brand for babies, children and expectant mothers, built on the philosophy of Bonded Skincare: generational wisdom, filtered through developmental science. Founded by Ishwarya Iyer, an early childhood educator with over 15 years of experience across Montessori, Waldorf and special-needs classrooms, and Ganesh Sahasranam, a chemical engineer, the brand’s formulations are dermatologist-approved, pediatrician-reviewed, clinically tested and EWG Verified. The range includes the Moisturising Wash & Shampoo, Nurturing Face & Body Oil, Comfort & Relief Lotion, Hydrating Face Butter and Scalp Nourishing Hair Oil, and is Sulfate-Free, Fragrance-Free, Toxin-Free and Cruelty-Free, made in India. B.Bath is a venture of Pure Education Ventures Pvt. Ltd.
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